The Competitor Callback Hack: Spark Curiosity To Boost Your Callback Rates

The Silent Struggle of Unanswered Voicemails

You’ve left dozens of voicemails. You’ve tweaked your scripts, added urgency, even tried humor.

Yet, your callback rate remains stubbornly low.

Why? Because prospects are overwhelmed with sales pitches and have mastered the art of tuning out.

But what if you could cut through the noise with a single sentence?

It taps into primal human psychology, curiosity and competitive instinct, to turn ignored messages into eager, impatient callbacks?

The Competitor Callback Hack is the secret weapon.

What Is the Competitor Callback Hack?

It’s a proven, minimalist voicemail script designed to ignite curiosity by mentioning one powerful word: their competitor.

Here’s the exact script:

“Hi, this is [your name] calling in regards to [their competitor]. Give me a call back when you get a chance.”

Real-World Example:
Imagine Sarah, a SaaS sales rep, targeting Starbucks:

“Hi, this is Sarah calling in regards to Costa Coffee. Please give me a call back when you get a chance.”

No pitch. No fluff. Just intrigue.

Why This Script Works: The Psychology of Curiosity

The magic lies in how it hijacks three core human instincts:

1. Curiosity Gap: Mentioning a competitor creates an instant “What do they know?” reaction.
2. Competitive Anxiety: The fear of missing out on rival intel triggers urgency.
3. Anti-Sales Armor Down: By avoiding salesy language, you sidestep skepticism.

Add in the script’s brevity (under 10 seconds), and you’ve got a message people actually listen to—and act on.

How to Use the Hack Across Industries

This isn’t just for coffee shops. Here’s how it adapts to any niche:

• Local Businesses:
  “Hi, this is Mark calling in regards to [Rival Gym]. Give me a call back.”
• SaaS/Software:
  “Hi, this is Priya calling in regards to [Competitor CRM]. Please call me back.”
• B2B Services:
  “Hi, this is David calling in regards to [Competitor Marketing Agency]. Let’s connect.”

The key? Specificity. Name their direct competitor—the one that keeps them up at night.

5 Rules to Nail the Competitor Callback Hack

1. Choose the Right Competitor: Pick one they’re actively benchmarking against.
2. Keep Tone Casual: Sound like you’re sharing news, not selling.
3. No Extra Details: Let the mystery work for you.
4. Prepare Your Value Pitch: When they call back, lead with insights.
5. Ethics Matter: Only use this if you have real value to offer.

The Fine Line Between Intrigue and Deception

This hack isn’t a trick—it’s a trust-building tool. If you bait prospects without substance, you’ll burn bridges fast.

But when used ethically, it opens doors to conversations that benefit both sides.

Ready to Transform Your Callback Rate?

Start sparking curiosity.

Next time you hit voicemail, use the Competitor Callback Hack.

Keep Crushing!
- Sales Guy