Copywriting insights rooted in psychology and the art of persuasion.
Persuasion
Ever wonder why some sales pitches land perfectly while others fall flat? Or why certain marketing campaigns resonate with one group but completely miss another? Imagine having a clearer roadmap to understanding your prospects and customers, allowing you to tailor your approach with precision. Often, the answer lies in understanding
Persuasion
Think back to your last significant experience – perhaps a vacation, a challenging project at work, or even a recent visit to a restaurant. When you recall how it went, do you remember every single moment in perfect detail, weighing the good against the bad in a meticulous calculation? Probably not.
Persuasion
Imagine trying to get a ride home on New Year's Eve, or booking a table at your favorite restaurant for a Friday night dinner. Chances are, you'll notice that the prices for these services aren't the same as they would be on a quiet
Persuasion
The Hidden Conversion Powerhouse You’ve poured hours into your sales page or VSL. The prospect bites, clicks “Book a Call,” and… lands on a generic “Thanks for booking!” page. Big mistake. The post-booking page is not a receipt—it’s your final chance to reinforce trust, squash lingering doubts,
Persuasion
Your headline is the gatekeeper to engagement. It’s the make-or-break moment where readers decide: Click or scroll? For inspiration, I use Kitchn, a blog that masters the craft of irresistible headlines. While their focus is food, their formula translates seamlessly to sales and marketing. Let’s dissect their tactics
Persuasion
Your hook is everything. A meh post with a strong hook will outperform a strong post with a meh hook. Why? Because humans are wired to filter out anything that doesn’t promise to fulfill their needs - whether it’s inspiration, entertainment, or a quick dopamine hit. Your first
Persuasion
The supplement industry in 2025 is massive, with annual revenue's estimated at $35B+. It is also very competitive. But, Athletic Greens (AG1) is a company that stands out. Not just for its vibrant green powder, but for its outlandish $80/month price tag. How does AG1 convince customers
Persuasion
The ability to write persuasively is a marketing superpower. Great copywriting scales your voice, clarifies your thinking, and sticks in your audience’s mind long after they’ve scrolled past. But how do you craft words that actually resonate? Here are 10 research-backed tips to sharpen your copy, cut through
Persuasion
Pricing is about perception. Whether you’re selling luxury goods or budget-friendly products, how you present your prices can make or break a sale. Here are 11 psychology-backed pricing tactics to nudge customers toward saying yes. 1. Big Font = Big Price (Small Font = Small Price) Your brain associates size with
Persuasion
The difference between forgettable fluff and magnetic copy lies in mastering the psychology of persuasion. Whether you’re selling a luxury watch or a SaaS tool, the principles of powerful copywriting remain timeless. Here’s your blueprint to crafting ads that captivate, convince, and convert. 1. The Anatomy of a
Persuasion
Copywriting isn’t just stringing words together—it’s about speaking the language of emotion. Just as a poet uses rhythm to stir feelings, a copywriter uses emotion to drive action. The difference between bland text and persuasive copy lies in tapping into four core emotions: New/Only, Easy/Anybody,
Persuasion
Understanding your audience is the key to crafting messages that resonate and convert. This guide walks you through a structured approach to market research, customer psychology, and persuasive messaging, empowering you to refine your offer and connect deeply with your ideal clients. Part 1: Market Research – 15 Critical Questions 1.