As a business owner, you’ve probably heard the saying: Revenue is vanity. Profit is sanity. Cash is reality.

This is true because, while you can have great profits on paper, a lack of available cash can still put you out of business.

Unexpected expenses are inevitable, so having a way to generate cash quickly is crucial. That’s where Fast Cash Plays come in.

What are Fast Cash Plays?

A Fast Cash Play is a short-term, limited-time offer promoted to your warmest audiences: current customers, past customers, and engaged leads who have given you permission to contact them.

They’re not designed for lead nurturing or long-term campaigns. Instead, think of them as a way to cash in on existing relationships, similar to cashing a winning lottery ticket once a quarter.

The goal is simple: generate the most money in the shortest amount of time from people most likely to buy.

Why They Work

Fast Cash Plays are effective because:

• Low Cost: You’ve already acquired these leads, so there are no extra advertising expenses.
• High Margins: Offers are typically at a premium price point, creating better profit margins.

By offering these exclusive opportunities, you allow your best customers to spend more with you - boosting both revenue and profit.

The 10x the 10% Rule

One foundational principle of Fast Cash Plays is the 10x the 10% rule:

If 10% of your customers buy an offer that’s 10x the price of your standard product, you effectively double your revenue. Since customer acquisition costs are already covered, almost all of that additional revenue goes straight to your bottom line.

This strategy works because a small segment of your audience is often willing—and able—to pay much more for increased value.

Key Elements of a Fast Cash Play Strategy

When designing a Fast Cash Play, focus on elements that emphasize scarcity, urgency, exclusivity, and premium pricing. Valuable components might include:

• Attention: One-on-one time with you or your senior team.
• Personalization: Customized versions of your solutions.
• Convenience: 24/7 access or extended service hours.
• Status: VIP recognition, exclusive perks, or elite community access.
• Speed: Priority handling and faster turnaround times.
• Experience: High-end events, retreats, or white-glove service.
• Access: Behind-the-scenes experiences or private sessions.
• Network: Opportunities to connect with other top clients.
• Secrets: Exclusive resources or insider “black book” knowledge.

Include 1–3 core elements and then add 3 bonuses. Reveal bonuses gradually during the promotion to build urgency.

How to Promote a Fast Cash Play

A Fast Cash Play is typically promoted for seven days or less or until spots sell out. Campaigns can be structured in two main ways:

1. Push to Consultation

If your offer requires a one-on-one sales conversation, open the offer immediately but direct people to book a call. Spread consultations out to manage your team’s time. Use announcements, updates, and bonus reveals to keep urgency high.

2. Push to Automated Checkout

If you have a large brand or a product that doesn’t require personal selling, create a surge by building anticipation and opening the cart at once. Use email and text campaigns to drive traffic and add bonuses throughout the promotion to encourage quick purchases.

Communication is key: Notify your audience when spots are selling, when only a few remain, when the offer sells out, and if any reopen. Transparency builds momentum.

How Fast Cash Plays Boost Business Profits and Cash Flow

Even though they may represent a smaller share of annual revenue, Fast Cash Plays can account for a significant portion of your profit. Here’s why running them quarterly (every 90 days) works:

• Convert undecided leads into paying customers.
• Increase customer lifetime value by encouraging additional purchases.
• Keep customers engaged with exciting, fresh offers.
• Allow time to deliver on promises before launching the next play.
• Provide a major boost to net income and financial resilience.

Ultimately, Fast Cash Plays act as your get out of jail free card for unexpected expenses. They give you a reliable, repeatable way to generate quick cash flow and strengthen your business.

FAQs About Fast Cash Plays

Q: How often should I run a Fast Cash Play?
A: Every 90 days is ideal - it gives your team time to deliver, reset, and maintain excitement without overwhelming your audience.

Q: Will this annoy my customers?
A: Not if you target the right audience. These plays are for your most engaged and loyal customers who want premium access, not for cold leads.

Q: Do Fast Cash Plays replace long-term strategies?
A: No. They complement your regular marketing efforts by providing quick wins and emergency cash flow boosts.

Final Thoughts

Fast Cash Plays are one of the fastest, most reliable ways to boost revenue and profit without increasing acquisition costs.

By leveraging exclusivity, urgency, and premium value, you can maximize your warm audience and build a more financially resilient business.

Keep Crushing!
- Sales Guy