My Sales Process provides the Secret Sauce for you to scale your company or become the no. 1 performing employee.
Sales
Cold calls don’t fail because prospects hate being sold to. They fail because most reps open the call backwards. They lead with: * who they are * what their company does * vague claims like helping companies grow By the time they get to the point, the prospect’s already gone. Top
Advertising
Most businesses hit a growth ceiling for one simple reason: Customer Acquisition Cost (CAC). Eventually, you run out of money to buy ads before the revenue from those new customers comes back in. This cash-flow gap kills momentum. Self-Liquidating Offer (SLO) is a fundamental shift in unit economics that allows
Advertising
If your product is technically brilliant but only the nerdiest 2% of your audience cares, this post is for you. For years, high-passion niches—sports, hobbies, B2B tech, finance—were sold on technical merit. Horsepower. Grappling styles. Compliance features. Acronyms. Now the growth leaders have quietly changed the game. * Formula
Sales
You’re clearly the best solution… but we’re going to pass for now. If you sell complex B2B products, you’ve probably heard some version of that. The prospect liked you. They saw the potential. But when they tried to explain your product internally, the story fell apart. Not
Business
Elon Musk is one of the few entrepreneurs whose operating system is as interesting as the products he builds. Stripping away the noise of tweets, politics, and celebrity, what remains is a set of ruthless, repeatable principles on cost, speed, risk, design, and storytelling that he has applied across rockets,
Business
Nvidia’s rise from a scrappy startup to an industry-defining powerhouse is inextricably linked to the vision and relentless drive of its CEO, Jensen Huang. I have listed out key lessons learned from studying Jensen Huang and will continue to add more: Teaching Organization as Professor Jensen Jensen Huang spends
Advertising
Feeling Overwhelmed by Marketing? You don’t need a massive budget or a team of experts to attract your next customer. All you need is a simple, actionable marketing plan. By answering five core questions - Who, What, Where, When, and How - you can build a lean, effective roadmap
Persuasion
What transforms a casual viewer of your videos into a loyal and obsessed customer is storytelling through a main character. The main character in your marketing video isn’t just an actor or spokesperson. They are the emotional anchor and narrative driver, turning brand messages into relatable human experiences. By
Persuasion
Every successful brand campaign, viral video, or blockbuster movie shares one secret: a deep reliance on storytelling frameworks. These aren’t rigid rules; they are psychological blueprints that tap into universal human experiences, ensuring your audience is engaged, invested, and inspired to act. To move beyond mediocre content and start
Persuasion
In marketing, your words are your currency. Whether you're writing a quick social media ad, a persuasive email, or a landing page that converts, having a proven structure can make all the difference. These copywriting formulas are time-tested frameworks that guide your audience from passive reader to active
Advertising
Ever feel like you’re scrambling for fresh ideas? You’re not alone. The constant demand for marketing content can feel exhausting. This is why top brands prepare a monthly marketing content plan. Taking a few hours at the start of each month to map everything out will save you
Business
Acquiring new customers is often the primary focus. However, retaining existing customers is just as crucial for sustainable business growth. The following is a guide to help you build a more durable and profitable business by focusing on customer retention. What Is Churn? Churn is the term for customers who
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